Clearlab is a innovative contact lens company, striving to develop better technology and materials for the eye. I was reached out to repurpose the website's user experience and its visual elements to be more appealing to its target audience through a clearly defined message.
- Redundant contents
- Not friendly enough for end user
- Vague voice tone
- Age in 10-30(End user)
- Eye professionals
- Simplified information
- Intuitive UI
- Refining visual identity
- Templates for future products
- Accessible website for all targets
There were two target audience to cover, females in the age range of 10-30 and the eye care professionals. Users statistically wanted to either explore the most recent and featured products, or figure out which product is the most suitable for their specific eye conditions. I shortened the user journey into maximum three steps from main page.