University of Kentucky Health Care(UKHC) brand identity pitch

UKHealthcare

University of Kentucky Health Care (UKHC)

University of Kentucky Health Care (UKHC)

Brand identity pitch

UKHC has a pride in being in a dynamic environment, they cultivated a culture of collaboration and partnership. I came up with a concept "interwoven" which speaks the way UKHC works with the communities.

 

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  Development   My first direction with bold and straight lines resembled too much of a sports brand. I gave more depth and curves for my second take for a soft and a dynamic aspect. At the same time I researched photo styles to fit the concept; it would have a straight-forward simplicity to be harmonious with curvy lines, and have confident ambience for their professionals. 

Development

My first direction with bold and straight lines resembled too much of a sports brand. I gave more depth and curves for my second take for a soft and a dynamic aspect. At the same time I researched photo styles to fit the concept; it would have a straight-forward simplicity to be harmonious with curvy lines, and have confident ambience for their professionals. 

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